Felia – Winged Jewelry for
People and Pets

This week Michelle Fern welcomes fellow Pet Life Radio show host Victoria Shaffer and jewelry designer Holly Riddel to talk about Felia, their new jewelry line for people and their pets!  Tune in to find out the meaning behind the name Felia, and how it’s different from other jewelry brands.


Felia Designs on Pet Life Radio

BIO:


Victoria Lily Shaffer
Victoria recently relocated to Los Angeles, CA from Manhattan, NY with her beloved rescue dogs, Rue and Echo.
Though new to Hollywood, Victoria is no stranger to celebrity, having practically grown up on the set of The Late Show with David Letterman and having worked on notable network TV shows such as Jimmy Kimmel Live!, The Tony Awards, and HBO’s Divorce. It was her frequent visits to the set of the Late Show combined with her love for dogs that inspired her to create content that raises awareness of animal rescue.

Beginning with a PSA for The Humane Society alongside her father, Paul Shaffer, Victoria became the youngest host on Pet Life Radio. Her program, Tails of the City, which streamed on iHeart radio, was downloaded over 30,000 times on iTunes. Victoria is now an executive producer at Oso Studios, developing, among others, a series with Bill Murray and her own show featuring Rue, Echo, and many A-list celebrities.

Victoria met Holly in January 2018 and instantly recognized the brilliance of her design. The duo bonded over the need they saw for transparency in charity and for aiding helpless animals. That is when Felia was born. Victoria is thrilled to be partners with Holly in what she hopes will make a difference and give back.

Holly Riddel

Holly Riddel is a creative force with an uncanny ability to inspire and motivate people to choose kindness over anger, acceptance over judgement, and love over hatred.

Holly’s passion for creating jewelry, coupled with her desire to help and inspire others, motivated her to begin Inside Out rings, a simple band and a powerful energetic healing tool. Each piece features a specialized stone worn on the inside of the band that carries a specific energy, intention and affirmation. Holly Riddel Designs, her on-line jewelry company showcases many of her other beautiful ring collections including The Inside Out Collection, the Love Is My Intention - L.I.M.I. Collection, the Piece and Love Collection, and Dedication Rings.

Aside from her creative design talents, Holly has a successful and long term track record in identifying niche markets and emerging fashion trends long before they are accepted by the mainstream. In 2016, within a year after launching her new fragrance, Holly was acknowledged by Fashion Group, International as one of the Top (5) ‘Beauty Fragrance Entrepreneur’s’. Bobbi Brown introduced Holly at the prestigious annual ‘Rising Star’ Award to a sold out, standing-room-only crowd.

When Holly Riddel and Victoria Shaffer met, they realized what a great opportunity their collaboration could be in the creation of a line to recognize the importance of our pets, and in providing financial support to aid helpless animals.