Concierge Nutrition..Keith Johnson
You wouldn’t feed your newborn baby like you would a teenager. Their bodies demand extremely different levels of nutrients. A senior citizen and world class athlete don’t require the same number of calories per day. This just makes common sense. But what about our pets, how do you meet their individual, distinctive nutritional needs? Most pet foods are labeled as being complete and balanced for all life stages, from the puppy or kitten to the gray muzzled elder. Is that the optimal way to feed your cat or dog, one bag fits all? Where can you find a diet that is as unique as your pet? Keith Johnson, Founder and CEO of Petbrosia appears to have found the answer to this question.
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Keith Johnson of Cincinnati, has always had a passion for pets, and has rescued more than his fair share over the years. His passion only grew stronger when he was put in charge of innovating on an iconic pet food brand in the late 2000’s. His passion is shared by his wife, a veterinarian and food safety expert. When the couple rescued their dogs Mickey and Rosie several years ago, they observed that the dogs varied in their growing body conditions and energy levels despite being from the same litter. Johnson knew that by feeding to a pet’s ideal body condition you could provide a longer, higher quality life. He began thinking of ways to optimize his dogs’ diets based on their unique nutritional needs.
Fueled by the desire to deliver a product that would truly make a difference and improve the wellbeing of dogs, cats and their families, Johnson spent hundreds of hours in the homes of pet owners, and went on shopping excursions from coast to coast. While he enthusiastically envisioned a way to create a unique blend of pet food for each and every pet, he never lost sight of his desire to help rescue and shelter animals.
Manufactured in the heartland of the U.S., Petbrosia contains real free-run, antibiotic and hormone-free chicken as the first ingredient to help support strong muscles, and has no corn, soy or wheat gluten. It also contains both prebiotics and probiotics to support healthy digestion and strong defenses. Also included are antioxidants made from natural sources, including blueberries, dried apples, cranberries, sweet potatoes and carrots to help support a pet’s immune system help maintain healthy cells. Petbrosia also contains a blend of omega-6 and omega-3 fatty acid to promote healthy skin and a shiny coat, as well as glucosamine and chondroitin, which help build strong cartilage for healthy joints.
As of March 15, 2013, pet owners may visit the Petbrosia website and create a profile for each of their pets by entering their breed, age, weight, and other key information such as their activity level. Petbrosia then uses a series of proprietary algorithms and process to custom blend a formula, which meets the unique and specific nutritional needs of each pet with the precise blend of proteins, carbohydrates and fats. The product is shipped directly to the pet owner, and may be automatically replenished. Each shipment is automatically adjusted to the nutritional profile of the aging pet. Petbrosia is priced at $39.99 for a 10-pound bag of dog or cat food, with delivery fees included. True to both Johnson’s passion and the Petbrosia mission, a portion of proceeds go to RescueBank, a non-profit organization that supports animal rescue and rehabilitation groups by providing services and supplies that make them more self-reliant, and improve their standards of care.