Have Cats, Will Travel! Finding Pet Care You Can Actually Trust
Going on vacation should be relaxing—but for cat parents, figuring out who you can trust with your feline family member can be the most stressful part! This week on Cattitude, Michelle Fern welcomes Emily Grossman, Chief Marketing Officer of TrustedHousesitters, to explore a unique approach to pet care that connects pet parents with verified animal-loving sitters who stay in the home while their owners are away. Emily explains how the membership-based community works, how sitters are vetted, why trust and transparency are so important, and what cat parents should look for before inviting someone into their home. Plus, Michelle and Emily tackle the myth that cats are perfectly content being left alone for days, why staying in their familiar home environment can be especially important for felines, and how photos, updates and a little preparation can give nervous cat parents some much-needed peace of mind while they're away.
Listen to Episode #310 Now:
Pack Your Bags, Not Your Cat: Stress-Free Pet Care While You Travel
BIO:
Emily Grossman is the Chief Marketing Officer at TrustedHousesitters, a global travel community for pet lovers with over 280,000 members. She leads brand, growth, and member engagement, with a focus on building trust-driven, community-powered marketplaces at global scale.
Emily’s approach is rooted in the belief that all marketing is performance marketing, and that brand, community, and product must work together to drive sustainable growth. At TrustedHousesitters, she has helped scale a model where word-of-mouth, member advocacy, and shared value sit at the core of acquisition and retention.
She brings extensive experience scaling high-growth consumer platforms, having previously held leadership roles at Dojo, Depop, and Skyscanner. Across these roles, she has built and led cross-functional teams spanning marketing, product, and engineering, driving measurable impact across acquisition, retention, and long-term brand value.
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