Pet People
Amy Toman is an SEO. She specializes in search engine optimization. She also specializes in pet care businesses and helping them land their website on that coveted first page of Google's search results. As someone that doesn’t quite consider themselves a crazy pet person or directly involved with the pet care industry, Amy is surrounded by pet-crazed pet care industry professionals every day. As an expert in pet business' online presence and Google My Business listings, Amy knows pet people and what it’s like to work with them.
In episode 29, Isabel invites Amy to play "Pets Around the World" where we learn about pet stats and trivia from Europe, South America, and beyond. Isabel mixes science with pet personalities by playing “Petty Personalities,” a game that is based on two scientific studies aimed at deciphering how our choices in pets reflect our true selves. Amy gets all the answers right - as expected, she’s become an expert in pet people since she made them and their success her priority. This episode will certainly help pet pros improve their online presence while giving pet parents an insight into what it takes to run a pet care business and help the businesses they love stand out from the online crowd.
BIO:
Amy Toman has been online for quite a while. She's worked in many corporate positions, and started working on websites in 2015. She founded Pet Sitter SEO in 2017 to expand her knowledge base and help the pet sitting community. Amy has been working with pet care professionals since then, writing for Pet Sitters International and the National Association of Professional Pet Sitters. She has also had the pleasure of speaking before these groups as well as the Texas Pet Sitters Conference and the International Boarding and Pet Services Association. She has audited over 300 websites, and has edited about 100 websites on several platforms including WordPress, GoDaddy, SquareSpace, Wix, and Weebly. Amy is also quite fond of auditing Google My Business listings and offering marketing plans for them to help growing businesses connect with their ideal customer.