Lint Roller Glow-up

Isabel Alvarez Arata  on Pet Life Radio

Nitto is a global Japanese company that has been making innovative industrial materials for over 100 years. They are the makers of the best-selling lint roller in Japan. In this episode, Isabel chats with Virginia Mott, Nitto's Senior Marketing Manager who often dabbles in product design. Virginia was determined to bring a Japanese household staple, multi-use and premium lint rollers, to the US, especially to those that are constantly 'covered in pet hair.' She and her team did just that: they gave the lint roller a glow-up. Virginia and Isabel get to know each other as they discuss Nitto's newest product, ZeLo. Together, they learn about the different types of pet hair and the differences between "hair" and fur" in a game Isabel calls "Pet Hair Facts." Virginia shows off the many features that make ZeLo unique and Isabel gives her enthusiastic review.

BIO:


Virginia Mott has been working with Nitto for nearly 10 years. Nitto is a global Japanese company that has been making innovative industrial materials for over 100 years. They are the makers of the best-selling lint roller in Japan. She was involved in developing ZeLo, a pet hair roller for the US market. She has two cats that leave hair all over her house and she was determined for Nitto to design a product that solves a lot of the current challenges with lint rollers.